A self directed campaign based on a Burger King D&AD Brief. I wanted to get young adults to see the company differently, as a more fun and engaging brand. I wanted to also show how The Whopper’ was flame grilled something iconic and different from all other fast food chains. This was tackled by going back to our primal routes creating cave man style paintings and giving the burger a god like stature among common earth people - this then took hold throughout history and a conspiracy theory soon evolved. Material produced included video shorts, posters, guerrilla advertising of paintings in high-streets, adaptations of classic paintings and more.