Food For Thought

Food for Thought is a campaign aimed at University students.. Its core focus was on campus’ across the country. Questions will be raised about what they are doing there and after posters billboards and a food festival will follow. The festival branding involves based branding with its purpose to be to teach people how to save food and waste as little as possible, however keeping a grungy style so the seriousness of the campaign isnt lost.

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Recipe cards were a way in which the festival would aid in the waste of food, supplied free in a goody bag on entrance about double the size of a regular pack of cards, these contained tips and tricks on how to make delicious meals with left overs. The campaign also had a hard hitting side in the form of billboards and infographics. These included the serious information and showed how the amount of wasted food enveloped building site specific to the Universities.


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