Food for Thought is a campaign aimed at University students.. Its core focus was on campus’ across the country. Questions will be raised about what they are doing there and after posters billboards and a food festival will follow. The festival branding involves based branding with its purpose to be to teach people how to save food and waste as little as possible, however keeping a grungy style so the seriousness of the campaign isnt lost.
Recipe cards were a way in which the festival
would aid in the waste of food, supplied free in
a goody bag on entrance about double the size
of a regular pack of cards, these contained tips
and tricks on how to make delicious meals
with left overs.
The campaign also had a hard hitting side in the
form of billboards and infographics. These
included the serious information and showed
how the amount of wasted food enveloped
building site specific to the Universities.