A brief set by YCN and supported by Dogs Trust wanted to get people to see adopting an older dog as their first option.
The targeted audience was middle to higher class adults, which the comparison to wine would appeal.
The concept took this comparison playfully by creating an app that allowed you to order a customised wine bottle which generated a pun filled wine/dog bio. A fun idea that Dogs Trust would encourage for publicity through their social media, which used energetic type and bright colours to
show how enriching having a rescue dog can be.