A self directed campaign based on the Burger King D&AD Brief. I wanted to get young
adults to see the company differently, as a more fun and
engaging brand. I wanted to also show how
‘The Whopper’ was flame grilled something
iconic and different from all other fast food chains. This was
tackled by going back to our primal routes
creating cave man style paintings and giving the
burger a god like stature among common earth people.
This then took hold throughout history and
a conspiracy theory evolved. Material produced included video shorts, posters, guerrilla advertising of paintings in highstreets adaptations of classic paintings and more.
Sole project Initial ideas through to finished pieces